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Saksham is an Edu-tech startup on a mission to upskill young people and help them get jobs in the white-collared segment.
YEAR
2021
TYPE
3RD YEAR UNDERGRAD TEAM PROJECT
DELIVERABLES
BUSINESS STRATEGY
BRANDING
APP PROTOTYPE
DURATION
1 WEEK
Project Brief
Saksham is a service designed during my undergraduate studies to empower blue-collar workers to transition into white-collar roles by providing them with the necessary skillsets and job opportunities. This project aims to bridge the gap between these segments, fostering economic mobility and personal growth for individuals in the blue-collar sector.
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The Problem
Many working young men & women fear losing their existing jobs and being unable to fulfill their basic necessities*. This creates a lack of confidence in their capabilities, which stops them from doing better.
Roti
Kapda
Makaan.
Food
Clothing
Shelter
*The basic necessities
The Challenge
Large workforce in blue-collar jobs with limited growth potential.
Lack of access to affordable skill development programs and job placement support.
Financial and educational barriers restrict career mobility for blue-collar workers.
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The Key insights
Online Research, General Observations, & Insights
Due to time constraints, the research mainly relied on online sources, general observations, and studies about blue-collar workers and their economic progress.
Workers in lower-income jobs often aspire for career advancement and greater financial stability, though they may not always have the tools to pursue these goals.
Desire for Growth
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Many blue-collar workers are unaware of the types of white-collar jobs they could transition into due to a perceived gap in qualifications.
Based on typical job requirements for white-collar roles, we assumed that the blue-collar workforce might lack essential soft skills (like communication and leadership) and technical skills (such as computer literacy).
Given the low wage nature of blue-collar jobs, we assumed that most workers would find it difficult to afford training programs or take time off work to upskill.
Low Awareness
Skill Gaps
Financial Constraints
Bridging the Divide: Market Gaps and Opportunities
Existing Solutions
While there are skill development initiatives (e.g., Skill India), they often lack comprehensive post training support like job placements or mentorship, especially for those transitioning into white-collar roles.
Opportunity
A platform offering skill development, mentorship, and job placement would fill a critical gap, enabling blue-collar workers to successfully transition to white-collar opportunities.
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The Value Proposition
Enhancement of skill sets at a low cost and in regional languages; Small immersion into white-collared jobs.
BONUS- They need not leave existing jobs!
A Platform for independent educators to gain exposure through content creation.
Ek Kadam Aur.
A step towards self improvement.
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The Underlying Magic
Reduced one-time stress on wallet
One course divided according to difficulty levels. Therefore smaller individual course, therefore low cost.
Small courses, more achievements
Courses are designed considering user’s cognition and requirement, to climb the first step of organized sector.
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Work with ease
The user can gain experience on weekend along with their current job on weekdays.
Best viewed on the
desktop from here!
The Business Model
Key Partners
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Local Companies
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Small Business
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Retail Chain Market
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Educational Content Providers
Customer Segmentation
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Uneducated, Unemployed, Graduates from lower middle class economic group of 2 and 3 tier cities
Cost Structure
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Development and maintenance of application and website
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Cost involved in creating courses and translating them
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Commission of the educators and translators (Administration, Operational, Marketing Cost)
Revenue Structure
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Courses
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Commission from recruiters
Behind the scenes - A snippet from the brainstorming session that helped us narrow down on the features/incentives of this product.
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